It’s in Norway.
There is a town in Norway named ‘Hell’.
The roads to Hell are not paved with good intentions. Just plain old bitumen.
Contrary to popular belief, return tickets are available.
Interestingly enough, there are cold days in Hell.
Occasionally, Hell even freezes over !.
(But that of course means a major improvement in chance for the proverbial snowball).
If you would like to go to Hell, you will find it here: Link